1. What Are Cookies & Local Telemetry
Cookies are compact alphanumeric text files stored on your computer, smartphone, or browser memory when you navigate web applications. Telemetry mechanisms also encompass local storage, session storage, and cryptographic tokens designed to record user state, preserve encrypted session keys, and monitor application health.
At Brand Online Reputation, we acknowledge that high-net-worth individuals, corporate officers, and enterprise clients requiring reputation defense value absolute discretion. Consequently, we maintain a strictly minimalist telemetry footprint. We reject intrusive ad-tracking, device fingerprinting, or behavioral surveillance across our digital touchpoints.
We will never sell your browsing history, monetize your IP metadata, or permit third-party advertising brokers to inject tracking pixels into your executive reputation consultations.
2. Categories of Cookies We Use
We categorize our cookies and client-side storage technologies into three precise functional tiers:
Tier A: Strictly Necessary & Security Cookies
Essential for the website to function securely. These facilitate SSL/TLS encryption, CSRF protection on contact forms, Cloudflare DDoS mitigation, and load-balancer routing. They cannot be deactivated without rendering core services inoperable.
Tier B: Functional & Preference Cookies
Remember client interface choices, such as modal dismissal states, consent banner choices, and regional language preferences to deliver a coherent user experience across sessions.
Tier C: Privacy-Masked Performance Telemetry
Aggregates anonymous website load times, 404 error detections, and interface responsiveness metrics with strict IP-masking. No personally identifiable information (PII) is ever linked to telemetry tokens.
3. Detailed Cookie Inventory & Expiration (TTL)
In accordance with EU ePrivacy guidelines and global transparency charters, below is the comprehensive registry of cookies deployed across our domain:
| Cookie Key | Provider | Category | Lifespan (TTL) |
|---|---|---|---|
| __session_sec_token | Brand Online Reputation (First-Party) | Strictly Necessary | Session (Expires on browser close) |
| __cf_bm / _cfuvid | Cloudflare Edge Security | Security & DDoS Defense | 30 Minutes / Session |
| bor_cookie_consent | Brand Online Reputation (First-Party) | Functional / Preference | 180 Days |
| _ga / _ga_* (Telemetry) | Privacy-Masked Web Telemetry | Performance Analytics | 13 Months (Max) |
4. Zero Third-Party Advertising & Data Broker Policy
Many digital agencies utilize retargeting pixels (e.g., Meta Pixel, TikTok Pixel, Google Ads Remarketing) that track users across the internet after they view crisis management or defamation removal pages.
- We do NOT embed cross-site ad retargeting pixels.
- We do NOT sell audience profiles to data brokers or hedge funds.
- Visiting our website will never cause defamation-related ads to follow you across social media.
5. Security, Cloudflare & Bot Defense Telemetry
To protect our infrastructure and clients against distributed denial-of-service (DDoS) assaults, automated scraping, and malicious form tampering, we utilize enterprise edge security providers (including Cloudflare).
These edge services evaluate incoming request headers, IP reputation, and cryptographic handshakes to issue short-lived security tokens (such as __cf_bm). These tokens do not track user browsing behavior across unaffiliated websites and expire automatically within 30 minutes.
6. User Consent & Preference Controls
Under the European Union General Data Protection Regulation (GDPR) Art. 6 and the Indian Digital Personal Data Protection Act (DPDPA 2023), users possess the unalienable right to grant, modify, or revoke consent for non-essential cookies.
Upon first arriving at our domain, you are greeted with our consent controller. You can update your stored preferences or clear our first-party tokens at any time through your browser settings or by contacting our Data Privacy Desk.
7. Browser-Level Cookie Management & Purging
Every major web browser empowers you to block, restrict, or purge stored cookies. Follow these platform guides to exercise absolute client-side telemetry control:
Settings → Privacy and Security → Third-Party Cookies → Block third-party cookies or Clear browsing data.
Preferences → Privacy → Prevent cross-site tracking → Block all cookies.
Settings → Privacy & Security → Enhanced Tracking Protection (Strict Mode).
Settings → Cookies and site permissions → Manage and delete cookies and site data.
8. Global Privacy Control (GPC) & Do Not Track (DNT)
We actively recognize and honor Global Privacy Control (GPC) browser headers and legacy Do Not Track (DNT) signals. When a client browser transmits a GPC opt-out signal, our servers automatically suppress non-essential performance telemetry without requiring manual configuration.
9. Policy Updates & Revision Log
We conduct quarterly telemetry audits to ensure our scripts remain compliant with evolving statutory directives, including amendments to the Indian DPDP Act, California CPRA, and EU ePrivacy revisions. The effective date at the top of this policy reflects the most recent legal verification.
10. Data Privacy Officer Contact & Inquiries
For inquiries regarding telemetry data handling, cookie removal requests, or statutory privacy enforcement, please address our appointed Data Protection & Privacy Cell: